Northbound Outdoors · 2025
Seventeen years of goodwill, invisible online.
Took an established gear retailer from word-of-mouth to a search and social engine that fills the store.
- Sector
- Retail
- Market
- Australia
- Services
- Brand audit, Web, SEO, Paid search, Content
The starting point
Northbound had two busy stores and a website that read like a catalogue. Customers researched online, bought elsewhere, and the team had no way of seeing it happen. Nothing in the funnel was measured.
What we did
- 01
Audited the full journey and found three quarters of product searches ended on a page with no stock information.
- 02
Rebuilt the site around gear guides written by the store staff, with live availability on every product.
- 03
Ran paid search against high-intent local terms and rebuilt tracking so in-store visits were attributable.
The result.
Have a challenge worth solving?
Tell us where your brand is now and where you want it to go. We will come back with a point of view, not a rate card.