Kora · 2024
A remittance app in a category nobody trusts.
Built a brand and launch campaign around the one thing competitors would not put in writing: the real rate.
- Sector
- Fintech
- Market
- Nepal / Australia
- Services
- Positioning, Identity, Campaign, Product design
The starting point
Kora entered a remittance market where every competitor advertised zero fees and buried the exchange-rate margin. Trust was the barrier, and the category had trained people not to believe anyone.
What we did
- 01
Positioned Kora on radical rate transparency and built the entire identity around a live, published number.
- 02
Designed an app onboarding flow that shows the full cost before the first tap, not after.
- 03
Launched with an out-of-home and creator campaign that named the hidden margin outright.
The result.
61kDownloads in the first quarter
+44%Onboarding completion rate
#2Category ranking at launch week
Have a challenge worth solving?
Tell us where your brand is now and where you want it to go. We will come back with a point of view, not a rate card.