Verdant · 2024
Selling software to farmers who had never bought software.
Replaced feature-led marketing with a field-first content system and tripled qualified demos.
- Sector
- Agritech
- Market
- Nepal
- Services
- Messaging, Content, Video, Lifecycle
The starting point
Verdant's crop-monitoring platform was strong and its marketing was a feature list. The audience did not recognise itself in any of it, and the sales team burned weeks on unqualified demos.
What we did
- 01
Rewrote the messaging around the farmer's season rather than the product's modules.
- 02
Produced a field documentary series shot with real growers across three districts.
- 03
Built a lifecycle programme that qualifies interest before a sales call is ever booked.
The result.
3.1×Qualified demo requests
-33%Sales cycle length
88%Demo-to-trial conversion
Have a challenge worth solving?
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