Mera Health · 2023
A clinic network that sounded like a hospital.
Warmed a clinical brand into something families choose, and doubled appointment bookings.
- Sector
- Healthcare
- Market
- Nepal
- Services
- Positioning, Identity, Social, Paid media
The starting point
Mera Health ran nine excellent clinics and communicated like an institution. Families chose on proximity alone, and the brand earned no preference at all.
What we did
- 01
Repositioned around continuity of care: the same doctor, every visit, for the whole family.
- 02
Rebuilt the identity with warmer language and photography of actual clinic staff.
- 03
Ran a locality-targeted social campaign per clinic rather than one national message.
The result.
2.0×Online appointment bookings
+64%Branded search volume
9Clinics on one brand system
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